1782 MEZCAL UNION Livre – Union for all

• “Unión para todos” tells the story of Mezcal Unión, going beyond being just a brand of alcoholic beverages, highlighting a cooperative project beneficial for all.
• The book, illustrated with photos including those by renowned Mexican photographer Santiago Arau, explores the origins and current state of mezcal, as well as the economics of its production and distribution, and the protection of artisans.
• Mezcal Unión’s business model stands out for its focus on community development, the appreciation of collective work processes, and the dignity of agricultural labor, diverging from trends in corporate capitalism.
• The story begins with a journey where a wise person advises four friends that “unity is strength,” symbolizing Mezcal Unión’s innovative and community-driven approach in the mezcal industry.

Number of pages: 219
Publisher: Mezcal Union